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2020 Guide to Instagram for Event Marketing

This guide is for event founders, owners, and marketing directors who want to convert Instagram from a brand-enhancing social tool to a ticket selling platform with measurable ROI.

Congratulations! You decided to create your own event. You have the right venue and the right people in place, but how do you get them to actually show up? Social media has become a powerful tool for event creators in finding the right attendees.

Instagram is the social network to build your event’s presence. Algorithm changes are making event promotion on social media increasingly difficult, but Instagram provides a direct way to connect with event-goers.

In this guide, you’ll learn:

  • Advanced Instagram strategies to drive ticket sales
  • The overlooked elements of Instagram’s interface that your team should use
  • How your team can create advertising and influencer campaigns on Eventbrite.com

Preview

Congratulations! You decided to create your own event. You have the right venue and the right people in place, but how do you get them to actually show up? Social media has become a powerful tool for event creators in finding the right attendees.

While Facebook may have taken center stage for the past few years, it’s not the only place to get potential attendees’ attention anymore. Instagram is the social network to build your event’s presence. Algorithm changes are making event promotion on social media increasingly difficult, but Instagram provides a direct way to connect with event-goers.

Eighty percent of Instagram users follow at least one business on Instagram, and 200 million users check out a brand’s profile every day.

If you’re not on Instagram, your event will be left behind. But attracting thousands of Instagram followers is not your ultimate objective. Your goal is to sell tickets — and that won’t happen unless you’re strategic about how you use the platform.

So how can your team use an Instagram account to drive tangible ticket sales?

Here’s how smart event creators convert Instagram from a simple engagement tool into a powerful sales conversion platform.

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