As audiences increasingly spend time online, you can offer exciting and unique opportunities to activate your event sponsorships online. From social media promotions, digital event bags, customized event registration, to year-long email marketing campaigns promoting your sponsors, there are many ways you can amplify your sponsor’s message and measure the value of their sponsorship using easily accessible online channels.
Watch and learn:
- New ways to increase your sponsor’s online exposure
- Creative ideas using social media for sponsor promotions
- Best practices for promoting sponsors and offers via email
- Major trends in online vs offline sponsorship activation
Gary Schwake, President & Co-Founder of Virtual Event Bags
Virtual Event Bags is an online software service that helps events connect their sponsors to their attendees, working with over 1,000 events across the globe, from small local events with less than 100 people to large national events with 70,000. Gary brings a diverse background of media, sponsorship, event and technology-related experience. He’s a recovering investment banker, having spent 10 years at (now) Wells Fargo before jumping into start-ups.
Keiko Tokuda, Director of Marketing at Eventbrite
Keiko is currently overseeing teams responsible for addressing challenges for big and small event organizers with Eventbrite’s platform and tools. Prior to Eventbrite, Keiko held marketing positions at Google with a focus on brand development for YouTube and Google’s Advertising Network. She began her career on the US launch marketing team for a Japanese sports drink company, and worked on activating sponsorships with well-known properties, such as the U.S. Olympic team, New York Yankees, Seattle Mariners, New York Road Runners Club, USA Triathlon, and several Olympic athletes.
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