Using Event Data to Drive Successful Event Planning

It’s time to start thinking analytically about events.

analytics-graphThis webinar will dive into the importance of using event data and analytics as a part of your regular event management toolkit. We’ll not only share hot trends we’re seeing in the industry, but we’ll cover best practices that you can immediately apply to your next event.

View the webinar recording to learn about:

  • Thinking Analytically. How can you make better decisions using event data?
  • Benchmarking Correctly. How do you know which channels are performing?
  • Planning Ahead. How can you launch, monitor and measure effectively?

About the presenters:

Justin Gonzalez, Marketing Communications Manager,
DoubleDutch, @justinSF @doubledutchJustin Gonzalez

An award-winning creative strategist, Justin has been featured in Mashable for his work with brands like Sprint, Sephora and Circulon. He now works at DoubleDutch, the leader in mobile event applications, as the Marketing Communications Manager, where he is responsible for creating disruptive communications strategies that drive business results through social media, email, and content marketing.

Laura Huddle, Sr. Marketing Manager,

Eventbrite, @lauracoltrin @eventbrite

Laura HuddleLaura Huddle is an accomplished online marketing professional with expertise in social networking, search marketing, and web analytics. She has a proven track record of driving business results through boosting organic traffic, focusing on revenue-generating initiatives, and training core business units in search methods unique to their roles. Her search portfolio includes work with high-profile sites such as Eventbrite, FOX Sports, MySpace, American Idol, TigerText, FOX, IGN, and Rotten Tomatoes.