The trends impacting live music has evolved well beyond shows at small venues, concerts at clubs, or huge arena sellouts. Today, people come together to celebrate more unique sounds, interests, and passions–from underground hip hop to electronic dance music to multi-day outdoor festivals–through targeted, niche events.
What’s more, attendees and fans are enjoying personalized experiences as never before. Organizers are finding new ways to tailor packages and offer exclusive passes that cater to their audience’s growing appetite for customization and greater choice. Some organizers are even adding new categories to their events (think beer tastings and art exhibits at a music festival), to excite more people and boost attendance.
Technology is also reshaping the industry. Advances in data analytics and wireless technology vastly improve how events are planned and managed. Social networks have helped event marketing and promotions, as fans build communities of like-minded friends and share their excitement far and wide.
All of these trends drive significant growth in live music events around the world–and it’s not going to slow down anytime soon. This report discusses how event directors and promoters can take advantage of what’s happening across the industry to plan smarter, operate with greater speed and flexibility, and develop new revenue sources for their events.