The Value of Social Media for Endurance Events

Endurance SocialWith the increasing global popularity of Facebook, Twitter and LinkedIn (the list goes on!) Eventbrite has taken a closer look at the numbers to study the real impact of social media for endurance events. While “Likes” and “Shares” are a significant source of powerful (and free) promotion, we’ve found they can also add measurable income to your bottom line.

Whether running a half marathon for charity, pedaling the hills of a gran fondo, or fleeing from zombies in a 5K, more people across America are participating in ever more creative endurance events. Social media helps fuel this growth as participants share the fun, fanfare, and fierceness that endurance races organically generate. Networks like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far, wide, and fast—from the moment someone registers until long after the last athlete has crossed the finish line.

Check out our Social Commerce Report for Endurance Events.  Some of the key highlights and trends we’ve uncovered include:

  • The most important metrics for tracking social media behavior
  • Which social media sites drive the most shares and revenue
  • How to increase registrations by boosting your overall social presence

View the report to learn more about using social media to promote your next race.