In recent years, Eventbrite has seen a whole new genre of racers emerge on the playing field — and they would rather sign up with friends, come in superhero costume, run from zombies and roll in the mud than sprint the straight course. Say hello to obstacle events, a high-growth segment ready for action and adventure with a twist.
While obstacle events can attract traditional endurance race participants, the “themes and teams” focus of events such as scavenger hunts, color runs, and swamp dashes appeals to a broader racing audience. By making races more social and entertaining, more people are willing to give them a go. A lot more people, in fact.
The number of obstacle events Eventbrite has handled in the U.S. alone has increased 110 percent year over year (YoY) for the past four years (and it’s booming outside of the U.S. as well, with a 200 percent growth YoY) Estimated as a $250M industry today, theme-based obstacle events are quickly and undeniably gaining traction everywhere.
Eventbrite has worked with event directors for thousands of races — and we’re keeping an eye on every trend. We have the lowdown on how and why obstacle races can be a winner for your organization and your community. In this report we share how to choose the right kind of obstacle event for your organization, and how to grow buzz and camaraderie around it.