The ROI of Social Media for Music Events


Social Media for Music Events
With so much of the world plugged into social networks, Eventbrite has been able to study the ROI of social media for music events. While Likes and Shares are a significant source of powerful (and free) promotion, we’ve also calculated their dollar value and contribution to your bottom line.

Whether crowd surfing at a rock festival, busting a move at an EDM gathering, throwing hands up at a hip hop show, or wearing cowboy boots at a country concert, people love to gather with other music fans at festivals and shows. Over the last 5 to 7 years, these group-oriented, socially-driven live music events are among the fastest growing in the U.S.

Social networking is a natural driver for this growth, as fans share the fun and camaraderie that live music generates. Sites like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far, wide, and fast—from the moment someone buys a ticket until long after the roadies have loaded up the vans.

View this Eventbrite report to learn:

  • The ROI of social media for music events, festival organizers and promoters
  • Which social media platforms drive the most shares and revenue for different types of music and entertainment events
  • How to spread the word about your music events with social media