With so much of the world plugged into social networks, Eventbrite has been able to study the ROI of social media for music events. While Likes and Shares are a significant source of powerful (and free) promotion, we’ve also calculated their dollar value and contribution to your bottom line.
Whether crowd surfing at a rock festival, busting a move at an EDM gathering, throwing hands up at a hip hop show, or wearing cowboy boots at a country concert, people love to gather with other music fans at festivals and shows. Over the last 5 to 7 years, these group-oriented, socially-driven live music events are among the fastest growing in the U.S.
Social networking is a natural driver for this growth, as fans share the fun and camaraderie that live music generates. Sites like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far, wide, and fast—from the moment someone buys a ticket until long after the roadies have loaded up the vans.
View this Eventbrite report to learn:
- The ROI of social media for music events, festival organizers and promoters
- Which social media platforms drive the most shares and revenue for different types of music and entertainment events
- How to spread the word about your music events with social media