The Price is Right: How to Make More Money with Your Event Pricing Strategy

Whether you’re planning a concert, festival, sporting event, or fundraiser, there’s nothing more important to your bottom line than determining the optimal event pricing strategy. If you’re savvy about setting your prices correctly, you can motivate people to buy tickets earlier, inspire attendees to tell their friends, and get more money in the bank faster. Pricing forms the backbone of your event, so developing a smart strategy should be high on your list of priorities.

In this report, Eventbrite delivers best practices to develop a winning event pricing strategy—so you can give your event-goers an amazing experience, and make money at the same time.

Take a look at this brand new Eventbrite report, based on thousands of events across all categories, to learn how to:

  • Set your core event price in four steps
  • Encourage early purchases
  • Justify higher prices with VIP perks
  • Offer discounts to drive more ticket sales