Music Festival Case Study: Governors Ball

The Governors Ball
is a vibrant music and arts festival held each year on Randall’s Island in New York City. Produced by Founders Entertainment, the festival features great live bands like The Strokes, Outkast, Jack White and Skrillex, plus a silent disco featuring top DJs, food trucks, art installations, and fun and games of all kinds.

When The Governors Ball started in 2011 they brought together 22,000 joyous fans of indie rock, electronica and hip-hop. Three years later, the festival has expanded from a one-day to three-day event drawing 45,000 people a day.

To accommodate their quick growth and huge popularity, The Governors Ball organizers continue to rely on Eventbrite to:

• Manage island entry with multiple check-in points for fans arriving by ferry, car, and foot
• Expand ticket access to make things easy for tech-savvy attendees
• Sell more tickets through channels and tactics that capitalize on key aspects of attendee browsing and spending behavior

“Ticketing is the most important part of the festival from a business standpoint. It has to be right. We knew that Eventbrite could play multiple roles for us: from early planning to online ticketing to having staff on site on the day of the show.”– Tom Russell, Founders Entertainment

Check out this case study to learn how The Governers Ball taps into the latest technologies and tools to create a seamless and unforgettable festival experience for their fans.

View the video below to see how the festival producers relied on Eventbrite as they took their festival to the next level.