The Event Marketer’s Toolkit: Important Strategies to Implement Now

With new forms of digital marketing coming to life each day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward, and that each endeavor stays true to the overall vision.  From social media and email marketing, to public relations and digital communications, there’s a lot of ground to cover before you event even begins. Our very own VP of Marketing, Tamara Mendelsohn, and Head of User Growth and Acquisition, Brian Rothenberg, were kind enough to share their best practices for creating a marketing plan and tracking performance while maintaining a consistent message that’s representative of your brand.