Building a Movement: How Tough Mudder Created an Entire Event Segment

Tough Mudder competitors are participating in more than just a race—they are participating in a movement, with more than one million athletes taking part in the extreme obstacle challenge. But what inspires them to endure these grueling physical challenges? Tough Mudder taps into our deep human need to challenge ourselves to do better, be tougher, and become stronger. In this #ElevateNYC session, Nick Horbaczewski, chief revenue officer of Tough Mudder, and Kevin Hartz, C.E.O. of Eventbrite, will give advice on how to up your event game. Hear them discuss the Tough Mudder movement, reflect on struggles and triumphs, and reveal the story behind the creation of an entirely new segment of endurance events.