SWOM webinar: "How to be a Company Chief Evangelist," with Betsy Weber 4/8/09 1PM - 2PM

How to be a Company Chief Evangelist What's the best way to connect with your evangelists, those customers who love your products/company...

SWOM webinar: "How to Tame the Search-and-Switch Customer" with Jill Griffin 4/1/09 1PM - 2PM

Taming the Search-and-Switch Customer Chances are at this very minute, one of your best customers is on Google, comparing you against the...

SWOM webinar: "How to be an Effective Online Spokesperson" with Scott Monty 3/4/09 1PM - 2PM

How to be an Effective Online Spokesperson In today’s always-on and instantly updating digital world, how does a company to represent...

SWOM Webinar: "Understanding How Buzz Spreads," with Emanuel Rosen 2/25/09 1PM - 2PM

Understanding How Buzz Spreads Emanuel Rosen is the dean of buzz. His ground-breaking book, “The Anatomy of Buzz," defined how buzz...

SWOM Webinar: "How to Measure Customer Recommendability using NPS" with Richard Owen 2/18/09 1PM - 2PM

How to Measure Customer Recommendability using NPSIf you want to change your culture, change what you measure. The Net Promoter Score is...

SWOM Wednesday Webinar: "How to be a Twitter Ninja!" with Warren Sukernek 2/11/09 1PM - 2PM

How to be a Twitter Ninja!Twitter is today's fastest-growing social network, outpacing Facebook's growth.  Twitter is attracting companies...

SWOM Wednesday Webinar: "It All Begins with Purpose," with Haley Rushing 2/4/09 1PM - 2PM

It All Begins with Purpose Companies that have a purpose beyond simply making money are the companies with the best products, most loyal...

SWOM Wednesday Webinar: "Word of Mouth in Book Publishing," with Todd Sattersten 1/28/09 1PM - 2PM

Word of Mouth in Book Publishing Did you know there are 7 sells between you and the reader who is going to buy your book? The primary way...

SWOM Wednesday Webinar: A Reality Check with Guy Kawasaki 1/21/09 12:30PM - 1:30PM

A Reality Check with Guy Kawasaki Social media is fueling the spread of word of mouth about ideas, products, brands or guys who lose...

SWOM Wednesday Webinar / Social Media: Effective Measurement 1/14/09 1PM - 2PM

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Social Media: Effective Measurement  Measurement is key to traditional and online media, but what about user-generated content and social...

SWOMfest '08: Inaugural Event 10/30/08 9AM

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SWOMfest '08 is the first-annual conference, workshop and party for the Society for Word of Mouth, designed for people who want to learn...