London’s digital creativity is uniquely showcased by dynamo london. Launched in December 2006, the website and supporting event programme provide the capital’s digital creative and commercial talent a platform for industry promotion and shared enthusiasm. The website www.dynamolondon.org, subtitled ‘Why didn’t I think of that?’, promotes collaboration and encourages visitors to register and recommend pieces of work that they have found particularly inspiring. The event programme focuses on promoting the role of the digital designer as a conduit for achieving business successes. It is a joint initiative of NMK and AIG with support from Fabric Interface.