Indie Wed was founded by Kelly Maron Horvath in 2009.  Kelly owns another business, Paper Stories, which is a local design and letterpress shop that focuses on creating innovative and stylish paper goods that are also environmentally responsible.  Wanting to showcase Paper Stories' unique invitations but frustrated with the traditional wedding expo, Horvath decided to organize a special event specifically for independent designers and couples with an independent spirit.

Indie Wed, LLC and Paper Stories believe that it is also important to be socially responsible and regularly donate a portion of their profits in the form of micro-loans to entrepreneurs in developing nations as well as funding classroom projects in the U.S.