Goal Centric Management, Inc.
Founded in 1999,
Goal Centric Management, Inc. is a business that creates Buyer and User Personas. Our approach has helped organizations explore new markets, validate product concepts, implement buyer persona selling processes, and build customer-centric companies.
Goal Centric consults with Fortune 500 companies such as FedEx, Reed Elsevier, IBM, and HP. Goal Centric's principals, Tony Zambito and Angela Quail, aim to define and standardize personas through workshops at clients’ campuses and around the country.