Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF® BAR energy bar. Focused on great food and sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product. Clif Bar & Co. created LUNA™, Whole Nutrition For Women™, in 1999 as a response to requests from female consumers and Clif Bar employees. These women wanted a bar with more women-specific ingredients and with fewer calories. No bar like that existed.