PCAM was organized in 2004 to serve the broad spectrum of professional coaches who live and work in Michigan, and to work for the advancement of professional coaching.

OUR MISSION -
Our mission is to support and promote the highest standards of professional coaching in Michigan, and to be a vibrant community where coaches learn, grow and succeed to best serve our clients.

OUR VALUES -
Leadership: We will set a clear direction for the coaching profession that inspires authenticity, innovation and a pioneering spirit.

Service: We will be passionate about calling forth the magnificence of our clients and encourage them to expect more from themselves than they ever imagined.

Community: We will support one another by creating an environment for sharing, growth and learning.

Collaboration: We will work together to create synergistic results for our colleagues and our clients.

Abundance: We will give of ourselves and openly share our resources with one another.