TAPAS – Tempranillo Advocates, Producers and Amigos Society – is a nonprofit trade association of over one hundred wineries, growers, and amigos, whose mission is to promote Tempranillo and other varietal wine grapes native to the Iberian Peninsula, and wines produced from them in North America.

Tempranillo is the sixth most widely planted grape in the world, and the foundation of the red wines from Rioja and Ribera del Duero in Spain. Over the last eighteen years, a number of American growers and producers have discovered or re-discovered Tempranillo, along with other Spanish and Portuguese varieties like Albariño, Graciano, Garnacha and Verdelho, as well as the grapes used in Port, such as Touriga Naçional. During the same period, Spanish culture and cuisine have become more familiar to the public. Through tastings, seminars, press coverage, and the Internet, TAPAS aims to capitalize on this trend, raising consumer awareness of the food-friendly wines made from Iberian varieties, and providing broader exposure for the typically smaller, limited-production wineries making them.