Delivering effective, high quality public service media in an increasingly digital age is still pioneer territory and a real challenge (see Ofcom's Second Public Service Broadcasting Review).

Channel 4 has decided to take up that challenge in a radical way by forming the 4 Innovation for the Public (4iP) fund.

The 4iP Fund aims to deliver publicly valuable content and services on digital media platforms with significant impact and in sustainable ways. It represents one of the biggest and most exciting calls-to-action for new and emergent digital media companies in the UK