Online entertainment has come into its own. Major production studios, independent new media producers, and a swath of talent ranging from Hollywood celebrities to overnight internet sensations contributed to the development of a distinctive and vibrant new medium. It's time it got its own awards.

The Streamy Awards were created to recognize and honor outstanding achievement for shows produced originally for broadband distribution, and recognize both the shows themselves and the people who make them possible, through awards in 35 categories covering the arts and sciences of making web television. The winners of the Streamy Awards will be celebrated at a live ceremony, in Los Angeles, on April 11, 2010.