Now casting for the unscripted TV Series!

We believe that entrepreneurs are the new rock stars... and we're developing a new TV series that will follow the business activities of four young companies and their mentors as they:

1. pitch their product to real customers
2. learn from industry experts and mentors
3. attempt to adapt to new ideas and advice
4. struggle to enjoy the fruits of their labor

This isn't going to be a theatrical talent show, like Shark Tank, or a drunken gossip story like Startup: Silicon Valley... it's going to be the real deal.  How do founders find the strength to face one challenge after another, to motivate their teams after endless struggles and terrible defeats, to ultimately claw their way to victory?

Feel the passion.  Follow the story.

Get pumped by checking out the teaser video at LemonadeHeroes.tv, and if you think you've got a story we should know about — or if you've got a ton of experience and you think you're a mentor who can help our brighti young stars to excel — then please introduce yourself to us at apply.LemonadeHeroes.com!

Also coming in 2013 as a hardcover book:

"Lemonade Heroes: How Entrepreneurs turn Setbacks into Successes"

Aaron Sylvan, the Author and Photographer, is accepting submissions until August 31st, and the cloth-bound coffee table book of photos, stories, quotes, and observations will be available for delivery in time for the December holidays.

Sneak peeks will be at LemonadeHeroes.com starting in the Spring of 2013, and the final print edition will be comprised of the most interesting images and stories from the website (plus many unpublished ones)!