SMPLCT Lab (pronounced “simplicity”) is a global design firm that takes a human-centered, design-based approach to help create sustainable products, services and experiences for people and planet.
We are a multi-disciplinary team from diverse backgrounds creating cross cultural collaboration between communities; designing low-cost solutions; and educating society on sustainable living.
We partner with visionary leaders, corporations, government agencies, and not-for-profit organizations to evaluate problems, spot opportunities, and work together to develop good business, design and technology and organizational success.
We work across a broad spectrum of industries, including education, energy, healthcare, media and technology. Using human-centered, design strategy - fieldwork, storytelling, iterative and exploratory design, and prototyping - we deliver products, services and experiences that change not only the way we tackle local and global challenges but break perception on poverty.