Product & Market Development, Inc.

PMDI has been serving venture capital firms (IGSB, Interwest, Mayfield, Sevin Rosen, Kleiner Perkins), Fortune 500 companies (Cisco, IBM, HP), and hundreds of start-ups (Advent, Citrix, and Financial Engines when they started) for over 25 years. We've been instrumental in developing hundreds of products and thousands of customer, channel, and partner relationships.

Frank Robinson, FounderPMDI

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"Lean since before lean was cool."

-- John McIntyre, DirectorCitrix Start-Up Accelerator

"When I heard of Frank's market validation process I invited him to lunch. I decided, Nah! I had raised $30 million to start ExpertCity. I knew what to do -- just build it.

 "After three years and $10 million we had lots of users. But no one was willing to pay. I called Frank back. We did what he told us to do. Last year Citrix On-Line did $450 million."

--Klaus Schauser, FounderCitrix On-Line

“Frank Robinson independently came up with many of the concepts in the Customer Discovery and Validation long before I wrote about them. Frank coined the term minimum viable product. I liked it better than minimum feature set, which I used in the first book.”

─Steve Blank, Co-Author─Bob Dorf, Co-AuthorThe Startup Owner’s Manual