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For almost 20 years, the Cassandra Report has been the leading ongoing study of youth trends and behavior in the U.S. As the critical decision-making tool for the world’s top companies, the Cassandra Report exists to ensure that our clients are relevant today and equipped for tomorrow. The report identifies emerging movements in popular culture, often well before they enter the mainstream, and translates the data and observations into fresh ideas and breakthrough strategies for leading companies, brands, and institutions.