Creative Education Foundation

CEF is the Centre for Applied Imagination – helping individuals, organizations and communities transform themselves as they confront real-world challenges.

Founded in 1954, CEF is the recognized world leader in Applied Imagination. Alex Osborn, an adman and educator, not only founded CEF, but also invented brainstorming and co-founded the ad firm, BBDO. His classic book, Applied Imagination, continues to inspire the work of CEF.