Chloë Haywood (Designer and founder) has always had an interest in fashion, and this was confirmed when she won Young Clothes Show Designer of the Year when she was 16. Lesage himself offered her an opportunity to study at his school at the time.
Hatastic! founded in March 2009 as a hobby, and then went on to release three collections using reclaimed materials: Recreation, L'air du temps, and Candy.
Chloes premiere A/W collection Cold Cocktail showed at Milan Fashion Week February 2012, and in the same year Sheerluxe SS13 showed at London Fashion Week Sept 2012 which successfully sold out at Fenwick, Bond Street in 10 days.
Board SS14 was the first collaborative project with another sustainable company Thrashion. This was the first collection which showcased mens aswell as designs for women, and sustainable materials such as Fairtrade straw, upcycled skateboard (Thrashion), reclaimed acetate, plus a fabric made from 100% plastic bottles from Newlife. Fenwick Bond Street sold this collection in bespoke colourways.
Nominated as Accessory Designer of the year 2011, Chloe was also prized with a Hatty Award in 2012 and then went on to win BTAA 'Made in Britain' Fashion Accessory of the Year Award 2015. Chloe has recently been nominated for a Arts & Crafts Design Award with the winner announced in 2017.
Hatastic rebranded to Chloe Haywood London January 2016.
Chloe designs from her workshop at the end of her garden in Surrey and is proud to be a Fellow 500 of The Ethical Fashion Forum.