Research Paper: Delivering
Value for Event Sponsors
The primary reason a sponsor decides to sign on with your event, as well as the main reason they decide to renew, is the value they perceive from their sponsorship agreement. Value is in the eye of the beholder, and what event hosts consider value is not necessarily what sponsors consider value.
This paper will address the following:
- How the rise in social media has affected the cost-benefit relationship of live events.
- Positioning your attendee demographics to the appropriate sponsors.
- Proactively identifying strategies that leverage your event assets and help sponsors achieve their goals.
- Illustrating creative & successful solutions for sponsors via actual case studies.
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