Kendrick “Drack” Muse celebrates 20 years in entertainment. After receiving his first set of turntables at age 14, Muse was soon invited to be a guest mixshow DJ at WKKC in Chicago while still in high school. From that moment he knew he would be a DJ for life. While continuing his education at Southern University in Baton Rouge where he excelled as a Mass Communications major, he quickly became the go-to DJ on campus. His “invitation only” hip hop nights at Club Dreams became legend, and grew so popular that students were bootlegging his invitations. Not only did this legendary night help him afford to put himself through college, it afforded him another opportunity in radio. Upon graduation, he returned to radio at WEMX “Max 94.1”, where he served as an on-air personality and launched the critically acclaimed hip hop show “The Sunday Headbob”. Feeling the need to expand to a bigger market, he moved to Los Angeles to further his career in music. The move opened a whole new audience for him – one that was even more receptive to his unique, soulful style of performance.
After moving to Los Angeles, it wasn’t long before he landed his dream job with Universal Music Group, where he served for 7 years as the Licensing Specialist under the Universal Motown Record Group working directly with a wide range of artists from David Banner and Lil Wayne, to Erykah Badu and Melanie Fiona. He is a master of communicating with mainstream artists as well as those in the underground. However, his passion is communicating through music by moving the crowd on the dance floor. He has performed at countless high-profile events for artists like Prince, Patti LaBelle, Bernie Mack, Fader, Essence, All-Star and Super Bowl XLV to name a few. He is co-founder of Extra Mild Sauce, an event marketing team and creators of L.A.’s largest Soulful House Music Festival, SOULNIC. However, his favorite gig of all-time is being a husband and father of two.