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Event Details
How to Write a Winning Proposal for Government Projects
When: November 16, 2010, 1:00 PM - 2:30 PM CST
Where: Professional Engineering Consultants (PEC)
303 South Topeka Avenue
Wichita, KS 67202
Competing for government projects typically requires submitting a response to a request for proposal. Do you know how to effectively customize your proposal to address the unique characteristics of a government project? If you are experienced in preparing them, are you confident in your ability to get selected?
In today's economic climate, competition for government projects is fierce and you need to understand how to write a winning proposal. During this Webinar, proposal veteran Andrea Norman will share the approach, materials, strategy and tools you need to successfully respond to state, county, municipal, and local requests for proposals and convince the proposal reviewer to select your firm for the project.
Writing a successful government proposal requires balancing content and graphics, while carefully complying with the proposal requirements. You will learn how to master the art of message delivery and tailor the proposal to the clients' needs. In addition, understand the pros and cons of various proposal systems and hear about current proposal trends. In the end, you will have the tools and skills to help your firm stand out from the competition and increase your chances of winning government projects.
Learning Objectives
- How to use the proposal process as a tool for lead generation.
- How to assess a proposal and decide GO or NO-GO.
- How to write persuasive text and combine it with graphics for maximum impact.
- How to write a successful proposal for a government project.
About the Speaker
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Andrea Norman, MBA, President, Mind the Gap Marketing Solutions, LLC
Andrea Norman, MBA, has spent over 23 years as a successful salesperson and professional marketer. With a Master of Business Administration from the University of Southern California, she worked with IBM, Price Waterhouse, and Marion Laboratories before entering the A/E/C industry. Andrea served as director of marketing and business development for Leo A Daly, RSP Architects, and Langdon Wilson, where she was a key member of the leadership teams that created, directed and executed the "go to market" strategy to drive business.
Andrea formed the firm, Mind the Gap Marketing Solutions, a business-to-business marketing company that serves the specialized marketing and communication needs of construction companies, professional services firms, and government. She has written over 240 proposals with an 85% shortlist rate. Mind the Gap also offers creative services like branding, graphic design, and Web site design, as well as Internet marketing services like Web site development, search engine optimization, social networking, blogging, and email marketing. Visit Mind the Gap at http://www.mindthegapco.com.
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CEU Credits
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.
When & Where
Professional Engineering Consultants (PEC)
303 South Topeka Avenue
Wichita,
KS 67202
Tuesday, November 16, 2010 from 1:00 PM to 2:30 PM (CT)
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Hosted By
SMPS Wichita
SMPS is a community of marketing and business development professionals who work to build business relationships for their A/E/C companies. SMPS was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to build their businesses.
