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Chinwag Live: Tomorrow's Ad Formats

Tuesday, March 18, 2008 from 6:00 PM - 8:30 PM (GMT)

London, United Kingdom

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Early Bird (£25+VAT) Ended £29.38 £0.00 Sold Out
Standard (£40+VAT) Ended £47.00 £0.00 Sold Out
Event Details
Chinwag Live: Tomorrow's Ad Formats
 
As online content diversifies and use of the web evolves, new forms of advertising are emerging to keep in-step with this ever changing landscape.
 
The next Chinwag Live looks at trends beyond the banner. Join us on March 19th to explore the upcoming options for advertising media in the digital space.
 
Are these technical innovations enough in themselves to warrant the attention of ever more savvy consumers. Don't people prefer to search for things they want? Are new ad formats just Interruption 2.0?
 
Audio and video pre-rolls, product integration, "fansumerism", transparent overlays, ads in RSS feeds, ad-funded mobile networks, and in-game advertising are just
some of the recent developments.
 
Fashioned to work in tandem with richer formats of media – from audio and video to immersive gaming environments - and in the syndicated media spaces of RSS, widgets and web apps, plus the tough terrain of social networks – the potential and effectiveness of these new ad formats is still being established. Which ones will deliver the metrics and last the distance? Can these formats scale? What are the costs of management? Can online advertising evolve or is its effectiveness waning?

MORE DETAILS:
http://live.chinwag.com/adformats

TICKETS - £25+VAT until 12th Mar £40+VAT thereafter

[If you experience any problems with the Paypal or google check out booking systems or prefer not to use these, please contact us directly live@chinwag.com or 0870 730 7313 and we will process your booking by credit / debit card directly. Thanks.]

REFUNDS: In the unfortunate event that you can't make it along, we're able to provide a full refund as long as you email us 7 days in advance of the event.

When

Tuesday, March 18, 2008 from 6:00 PM - 8:30 PM (GMT)

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Where
Slug & Lettuce (downstairs)
80 Wardour St
Soho
W1F 0 London
United Kingdom



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Hosted By

Chinwag

Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org

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