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Event Details
Chinwag Live:
Tomorrow's Ad Formats
As online content
diversifies and use of the web evolves, new forms of advertising are emerging to
keep in-step with this ever changing landscape.
The next Chinwag
Live looks at trends beyond the banner. Join us on March 19th to explore the
upcoming options for advertising media in the digital space.
Are these technical
innovations enough in themselves to warrant the attention of ever more savvy
consumers. Don't people prefer to search for things they want? Are new ad
formats just Interruption 2.0?
Audio and video
pre-rolls, product integration, "fansumerism", transparent overlays, ads in RSS
feeds, ad-funded mobile networks, and in-game advertising are just
some of
the recent developments.
Fashioned to work in tandem with richer formats
of media – from audio and video to immersive gaming environments - and in the
syndicated media spaces of RSS, widgets and web apps, plus the tough terrain of
social networks – the potential and effectiveness of these new ad formats is
still being established. Which ones will deliver the metrics and last the
distance? Can these formats scale? What are the costs of management? Can online
advertising evolve or is its effectiveness waning?
MORE DETAILS:
http://live.chinwag.com/adformats
TICKETS - £25+VAT until 12th Mar £40+VAT thereafter
[If you experience any problems with the Paypal or
google check out booking systems or prefer not to use these, please contact us
directly live@chinwag.com or 0870
730 7313 and we will process your booking by credit / debit card directly.
Thanks.]
REFUNDS: In the unfortunate event that you can't make
it along, we're able to provide a full refund as long as you email us 7 days in
advance of the event.
When & Where
Slug & Lettuce (downstairs)
80 Wardour St
Soho
W1F 0 London
United Kingdom
Tuesday, March 18, 2008 from 6:00 PM to 8:30 PM (GMT)
Add to my calendar
Hosted By
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
www.uktradeinvest.gov.uk