Sponsorship: Under the Gun?

Thursday, February 21, 2008 7:30 am ET - 11:55 pm ET
Toronto, ON




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Event Details

Sponsorship: Under the Gun?
Making the right choice for your organization

 
Sponsorship Activation

With so many opportunities out there, how do you determine the right sponsorship fit for your organization? Learn how to leverage sponsorship to build your brand awareness both internally and externally.

Learn the answers to these questions: Why is sponsorship growing by leaps and bounds? Does it make money? How? Who is doing a good job, who isn’t? Is sponsorship delivering ROI? Or, is it just benefiting as the new kid on the marcom block?

Best practices, measurement, case studies and tips for sponsorship targeting and ROI make this panel the hottest exposé of marketing’s new battleground. Bring an open mind, curiosity and questions, as leaders divulge, debate and dialogue key insights and learnings. Don’t miss it!

Our Panel:

Kim Smither
Managing Director
Octagon Canada

Jo-Ann McArthur
President
McArthur Strategies

John Salt
Executive Director
Multisport Canada

Martha Buchanan
Sponsorship Manager
Stratford Festival

Jim Tobin
Director and Head, Marketing Services, Sponsorships & Brand Management
Scotiabank

Moderator: 

Jim Warrington, President
Fantail Communications Inc.
Co-Chair Marketing Hall of Legends of Canada

 

Ticket Includes:           

  • Continental breakfast (Coffee, Juice, Fruit and Pastries)
  • Networking opportunities
  • Connections to Toronto’s marketing and business communities

 

Bookings are considered firm unless cancelled 5 business days in advance.  Substitutions allowed at any time.



 
 
Date, Time, and Location
Date
Thursday, February 21, 2008

Time
7:30 am ET - 11:55 pm ET

Location
Verity Club, Toronto Room
111-D Queen St. East
Toronto, ON M5C1S2
Canada

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Hosted By
American Marketing Association - Toronto Chapter

The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association.


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