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Event Details
The Email Mafia
Thursday, November 4 - 6:30pm EST
This
event reveals the secrets of running a highly profitable, highly
scalable, bootstrapped media business with email as the distribution
platform. Each of the four panelists has founded a profitable
email-based startup and will share the secrets to his success. This
event got its name from a series of blog posts (here, here, and here) profiling the pioneers of email-driven startups. Entrepreneurs who have used email to create businesses such as HARO, Startup Digest, Daily Candy, etc are known as The Email Mafia. This panel is targeted at a) founders of email-based startups and b) anyone seeking to make more effective use of email marketing.
Topics include:
- Who are these email-based media startups and why are they so profitable?
- How did panelist Peter Shankman launch HARO and sell it for (reported) $20 million in two years with no external capital?
- Why email is such an effective distribution platform for bootstrapped startups?
- What types of content are most effective in email and how to create it?
- Secrets to growing your list fast
- Maintaining reader engagement - open rates, click rates, social sharing, evangelism
- Revenue models for email startups - what is most effective?
- Technology platforms for email (composition, distribution, analytics, etc)
- And much more...
Moderator:
Panelists (alphabetic order):
Ustream: If you are cannot attend this event in person, please consider watching our live video stream on Ustream.tv.
The Ustream will have full coverage of the startup pitches,
interactive panel discussion, as well as interviews with Ultra Light
Startups members and a live chat room to contact others watching this
video stream.
Boston: If you are in Boston, consider joining the event there in person. Click here to register for the Boston event.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Microsoft
1290 6th Ave
6th Floor
New York,
NY 10104
Thursday, November 4, 2010 from 6:30 PM to 9:00 PM (ET)
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Hosted By
Ultra Light Startups®
Ultra Light Startups brings together the world's most innovative technology entrepreneurs, in monthly events and accompanying online communities. Events feature pitching, networking and interactive, moderated panel discussions with leading industry experts.
Topics covered: design, technology, marketing and finance
