Chinwag Live: Measuring Social Media

Chinwag Live: Measuring Social Media

What constitutes success in social media? Traffic? Return on Investment? Accumulating Social Capital

2007 was the year of social media. Thanks to social networks like Facebook and Bebo, real-time social web tools like Twitter and snowballing use of photosharing and other collaborative tools, the landscape changed dramatically.
 
But as marketers’ attention is drawn towards social media, the questions about its effectiveness will inevitably follow.
 
Measurements of customer satisfaction, engagement, loyalty and participation seem more appropriate for online social activities, but how can these areas of goodwill be measured? And more importantly, how do these relate to the success of a campaign or a community?
 
Should we establish industry-wide agreement on measurement standards, such as those being developed by JICIMS? Or is innovation perennially one step ahead of those who would seek to neatly order and define it?
 
If we’re living in the era of the promiscuous consumer, does social media hold within its DNA the means to builder longer-term, more nuanced relationships with customers? What happens to all our statistics when people move onto the next hot thing? And is the granular and all pervasive measurement and tracking that is supposedly social media’s strength also eroding and re-shaping our notions of privacy?
 
Come along to the next Chinwag Live and join our expert panel to explore and debate the issues surrounding the next generation metrics that will help us understand and utilise social media.
 
SPEAKERS:

• Alex Burmaster - Neilsen Online
• Robin Grant – Client Services Director, 1000 Heads
• Will McInnes – MD, Nixon McInnes
• Ankur Shah – Co-founder, Techlightenment
• Chair: Jim Sterne – Chair of the Web Analytics Association
• more speakers TBC.

SPONSORS:
eMetrics Marketing Optimization Summit , 20-21 May, London
Learn how to make your online presence pay with demonstrable metrics.

MORE DETAILS:
http://live.chinwag.com/measuringsocial

TICKETS - £25+VAT until 12th Feb £40+VAT thereafter

[If you experience any problems with the Paypal or google check out booking systems or prefer not to use these, please contact us directly live@chinwag.com or 0870 730 7313 and we will process your booking by credit / debit card directly. Thanks.]

REFUNDS: In the unfortunate event that you can't make it along, we're able to provide a full refund as long as you email us 7 days in advance of the event.