Of Course I Love You -  Marketing as a Consultant

Speaker Brad Thurman, P.E., FSMPS, CPSM - Wallace Engineering

Date: Thursday, October 28, 20010, 11:00AM – 1:00PM

Location: Law/Kingdon Conference Room, Wichita, KS

Consulting firms are a component of virtually every project.  Specialty consultants – engineering, audio/visual, testing, you name it – face many of the same challenges marketing themselves as their clients do when reaching out to obtain work.  They also face some very different issues, such as inclusion on multiple teams and confidentiality.  As marketing professionals in consulting firms, we need to keep in mind how to approach those who need our services and how we can respond to and support their marketing efforts.  This session will address some of the approaches and pitfalls of marketing a consulting firm, and will look at ways that it’s different from marketing a prime firm…and how, in many ways, it’s really the same.

Learning Objectives:

• Address the issues your firm might face, such as exclusivity and confidentiality
• Identify issues with differentiating your firm
• Ways to handle communication within your firm and with multiple clients