Web content strategy:
Regaining control of your web assets as a communicator

• Do you see web content as a valuable communication tool within your organisation? Or is it more a maintenance nightmare?
• Not sure how to produce quality content with limited resources?
• Are you about to embark on a web re-development project, but aren’t sure how to approach it?

Content strategy is a fast-growing discipline that connects the dots between information technology, usability, design, and communication.

It offers practical, easy-to-apply methodology to ensure that your website is working hard to meet the goals of your organisation.

This round-table discussion will be based around what’s happening in your workplace. To make this possible, when you register, we'll ask you to answer a simple question:

What is the biggest challenge you face in your organisation in relation to web content?

Your answers will form the basis of what’s discussed, making it relevant and useful for you to take back and implement — so put some thought in it so that everyone can learn.

The discussion will be guided by Sally Bagshaw — an experienced Brisbane copywriter and content strategist who has worked with clients both large and small to define their content strategies.