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Event Details
Product development and design are about making and doing new things. To be successful, we must properly anticipate how things can fail, and design accordingly. Past failures thus provide invaluable experience and inspiration for the design of future successes. These ideas will be explored through case studies of how some very simple everyday things have evolved over time.
Learn from acclaimed expert Henry Petroski in this event unique in bringing together members from the Product Development and Management Association and our event partners, the Industrial Designers Society of America, and the American Society of Mechanical Engineers:
- Understand the value of failure.
- Keys to learning from failure.
- How to turn failure into success.
Exchange points of view, build relationships with your peers, and seize the opportunity to get Pr. Petroski’s latest book and have it signed by the author.
About our speaker
Henry Petroski is the Aleksandar S. Vesic Professor of Civil Engineering at Duke University where he specializes in failure analysis. Before beginning his work at Duke, he worked at the University of Texas at Austin and for the Argonne National Laboratory. He holds his Ph.D. in Theoretical and Applied Mechanics from the University of Illinois at Urbana-Champaign. He is a prolific author, having written a dozen books - most notably To Engineer is Human: The Role of Failure in Successful Design (1985). He is a frequent lecturer, and a contributor to the magazine American Scientist. He is a Fellow of the American Society of Civil Engineers, and a member of the American Academy of Arts and Sciences and the National Academy of Engineering, and the recipient of numerous awards and honors.
Who Should Attend
Professionals and decision-makers at all levels as well as entrepreneurs who have interest in product success, including product managers, marketing managers, brand managers, engineers, and designers. This event qualifies as two (2) Professional Development Hours toward PDMA’s NPDP recertification.
Event Partners
IDSA, ASME
Questions? Send an e-mail to claire@touch360.com
Note: Credit card charge will be to "Montie Design" as a service to our chapter."
When & Where
MCNC
3021 Cornwallis Rd.
RTP,
NC 27709
Thursday, February 28, 2008 from 6:00 PM to 8:30 PM (ET)
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Hosted By
Carolinas Chapter of the PDMA
Product Development and Management Association