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Event Details
Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media.
Professional Development Training Course:
Corporate Brand Strategy - Accelerating Company Growth
June 4, 2008
Agenda (view detailed schedule )
8:30am Registration & Coffee
9:00am Session Begins
12:00pm Lunch (provided)
4:30pm Session Ends
How You Will Benefit
Attendees will master the following concepts through a combination of lively peer-to-peer discussions, experiential exercises, and dynamic presentations:
- The payoffs for investing in your brand in the B2B and B2G markets.
- The role the brand plays in B2B and B2G corporate growth strategy.
- The strategic intersection and relationship between corporate brands, division brands, and product/service brands.
- How to develop and communicate your brand strategy, both internally and externally.
- How to manage your brand strategy across media, including the new social media tools.
- Core elements of a brand platform such as brand promise, brand identity and brand governance.
Class alums will receive training and access to the following proprietary tools and templates that will enable you to become more strategic and efficient in your work environment. Each template and tool includes instructions on how to use it once you are back in your office. Alums also receive free on-line access to updated versions, and real-world advice on how to use them, via the B2B Expert’s Forum.
- Strategic Brand Platform Executive Presentation
- Brand Strategy Template
- Positioning Statement
- Brand Architecture Template
- Branding Creative Brief
- Brand Communications Plan
Course will be held at the Offices of Arlington Economic Development in Arlington, VA. For information on cancellations, refunds and other questions, please read our FAQs .
>> view course details
>>download (.pdf)
When & Where
Offices of Arlington Economic Development
1100 North Glebe Road, #1500 (15th Floor)
Arlington,
VA 22201
Wednesday, June 4, 2008 from 8:30 AM to 4:30 PM (ET)
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B2B Marketing Excellence
B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused
blog and the
B2B Expert's Forum social networking community all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy.
