TELECAST: How to WOW Your Readers: It’s Not About You

Writing is a communication medium. All good communication is TWO-WAY. It’s not enough to have a scintillating idea or transformative message. In order for that idea or message to have an impact or create change in another’s life, it must be heard and understood by those all-important people, your READERS.
But how do you write for people you don’t even know? This teleclass gives you writing tips and techniques on how to:

• Identify your target readers and what is important to them
• Discover where your potential readers “hang out”
• Make sure your readers “get” you” – how to tailor your writing so your ideas will be heard
• Structure the content of your book for easy access
• Choose what information to include – and what not to include

...presented by Kim Peason successful author, ghostwriter, editor, speaker and coach. Learn more about Kim in our Faculty Directory.

Monday, August 11, 2008 from 5:00 PM - 6:00 PM (ET)

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