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A Day of Fine Art Photography (AM and PM sessions)Saturday, October 23, 2010 from 10:00 AM to 9:00 PM (PT)San Diego, CA |
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Event Details
The Business Of Fine Art Photography (10am-12:30pm)
Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?
The world of fine art photography is transforming as rapidly as the commercial marketplace. You can take advantage of this time of change to develop multiple revenue streams to support your business while, at the same time, keeping your vision fresh and alive. Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.
What is a fine art photograph? Where do you market your fine art work? How do you reach that market, present your work, and create marketing materials and a Web site?
Thomas Werner, international commercial and fine art photographer, will share his experiences about these topics and much more. Werner will explain how you can build a relationship with a gallery and what happens when you get an exhibition. Werner will also help you identify sensible goals in the fine art world and how to maximize results based on those expectations. If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.
Rethinking Your Business (7pm - 9pm)
Thomas Werner will offer a special two and a half hour program focusing on how to rethink you photography business. Featuring a highly interactive and information-rich style, this event is limited to the first 10 paying participants. During this session, Werner (and the group) will examine your imagery, discuss your business model, and work with you to better understand how to direct your efforts to help position yourself to take advantage of a fast-changing market.
Note that Rethinking Your Business is not a portfolio review, but is instead a unique opportunity to think about how to reposition your business, repurpose your imagery, and refocus your efforts to help make your time more productive and while creating more opportunities for you and your business.
Program limited to the first twenty (20) paying participants.
About Thomas Werner
Thomas Werner graduated from The University of Wisconsin with a BA in Communications and an emphasis in film, The Art Center College of Design in Pasadena with BA in Photography and a film minor, and Long Island University with an MFA in New Media and Performance. Werner resides in New York where he is the owner of Thomas Werner Gallery in Manhattan’s Chelsea art district and works as a commercial and fine art photographer with a studio in Manhattan, his clients have included: Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, COACH, The New York Times, E! Television, William Morrow Publishing, Glamour, Face, Forbes and People Magazine among others. Werner is a two term Director on the American Society of Media Photographers National board and former President of ASMP’s 800 member New York Chapter.
Thomas is currently lecturing in the United States and abroad on The Business of Fine Art Photography, the Future of Video and Installation, and The Difference Between Commercial and Fine Art Vision. He has had the pleasure of working with the State Department as a cultural representative for the United States in Russia, has worked as a photography consultant for COACH and a consultant for Rodale Publishing on special projects regarding contracts, licensing, negotiations and image usage. He has curated exhibitions in the United States and internationally including the Hermitage Museum. His fine art work has been exhibited in galleries internationally, and is included in numerous private and corporate collections.
All locations for these events generously sponsored by Nick Nacca at Riverdale Studios.
When & Where
NICK NACCA PHOTOGRAPHY
6314 Riverdale Street
San Diego,
CA 92120
Saturday, October 23, 2010 from 10:00 AM to 9:00 PM (PT)
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Hosted By
ASMP San Diego
ASMP San Diego is a local resource for professional photographers, enhancing technical skills, business practices, and communication within the community. ASMP, the American Society of Media Photographers, was established in 1944 to promote high professional and artistic standards in photography to further the professional interests of its membership by disseminating information on a range of subjects and concerns. ASMP has a membership of more than 5,000 of the world's finest photographers.