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Event Details
Startup PR Summit 2010 is a unique and rare opportunity for startups to learn from accredited members of the national, local, and technology press about PR.
Startups often don't know where to start when it comes to pitching the press on stories. In this one day summit, we will cover the following topics:
- How and when to pitch the press
- How to tell your story
- How to do an interview
- Common mistakes made when pitching the press
- Talking to Press versus Bloggers
- Talking to Tech Media (VentureBeat, TheNextWeb, Pop17, etc.)
- National press (mainstream media): Financial Times, Forbes, etc.
- Local press: CBS5
- PR on a Budget
The agenda for the day is the following (subject to change):
- 8a-8:10 Opening by Marissa Louie - PR Consultant and Contributor at Huffington Post, BusinessWeek, Adotas, and Frederic Tardy - CEO of Atelier US BNP Paribas
- 8:10-8:45a Kym McNicholas - Anchor/Reporter at Forbes
- 8:45-9:30a Jennifer Neeley Lindsay - Host of the A-List on BlogTalkRadio
- 9:30-10:15a Sarah Austin - Founder and Host of Pop17
- 10:15-11a Chad Catacchio - Writer at TheNextWeb
- 11-11:45a Joe Vazquez - Reporter at CBS5 San Francisco
- 11:45-12:15 Lunch Break
- 12:15-1p Tom Foremski - Publisher of SiliconValleyWatcher, former US Technology Correspondent at Financial Times
- 1-1:45p Chris McCann - Co-founder of StartupDigest
- 1:45-2:30p Owen Thomas - Executive Editor at VentureBeat
- 2:30-2:40p Closing by Marissa Louie - PR Consultant and Contributor at Huffington Post, BusinessWeek, Adotas
Kym McNicholas from Forbes will be offering 15 minute private coaching sessions from 8am-2:30pm where she will work with individuals on how to talk to the media and present themselves. To schedule timeslots, please email tiffany@heroex.com
In order to keep ticket costs low for the startups, we will be asking for a small contribution of $10 to cover morning orange juice, cookies, and a light lunch. There will be a lunch break from 11:45am-12:15pm.
Don't miss this rare opportunity to learn how to do PR for your startup directly from members of the press and PR professionals. Get your tickets before they run out!
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When & Where
Atelier BNP Paribas
2415 3rd Street, Suite 231
San Francisco,
CA 94107
Saturday, October 16, 2010 from 8:00 AM to 3:00 PM (PT)
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Hosted By
Marissa Louie and Tiffany Louie
