Is Internet marketing making sales and marketing professionals redundant? Quite the opposite! Join marketing expert Rodger Darby as he explores the edge online marketing brings to our jobs.

Topics to be covered:

• Fast forward to the information age.
• Why marketing is becoming more difficult and complex. Do we need to be online for marketing purposes?
• Why planning is more important than ever – it’s the marketing mix that’s critical.
• The marketing budget – we need more money!
•  Case studies will be discussed on how small to medium sized businesses are utilizing the internet for effective marketing purposes.

Rodger Darbey completed a successful career in Marketing, Sales, and General Management at Hewlett-Packard. After moving to Victoria in 2000, he embarked on a program of assisting hundreds of entrepreneurs in starting and running their businesses.

In order to help entrepreneurs ramp up revenues, he developed and taught workshops on marketing and sales at private institutions and at University.

For the past several years, he has been an independent consultant focused on developing strategic plans to help small to medium sized businesses grow their top-line revenue streams.

As part of this activity, he has spent the last two years researching and developing workshops on how small and medium sized businesses can utilize the internet for effective marketing purposes.

 
WHO:          Rodger Darbey

WHAT:        Sales and Marketing Executives, Victoria

WHERE:      The Union Club, 805 Gordon Street, Victoria, BC

WHEN:       Thursday, September 23, 2010 from 11:45am to 1:30pm