The Essentials of Shooting Fashion & Beauty Photography Workshop (New York City)

December 2 - 5th, 2010, 10AM to 9PM each day

CaptureRoom Studios, NYC

Tuition: $1,499, lunches are included in the tuition.

(Register Before September 15th for only $1,250)

By popular demand, the 4-Day Fashion & Beauty Studio Workshop is BACK!

Sponsored by:

Lead by award winning, Fashion & Beauty Photographer, Kevin Michael Reed, this intense four-day workshop explores the essentials of fashion & beauty photography in the studio through a series of lectures, presentations, discussion, hands on training, and shooting.  Though there is an agenda spanning 11 hours each day, this free-form workshop will take a shape of its own to accommodate the needs of all attendees.

Additional topics will include: developing a concept, casting the appropriate model for the look you're trying to achieve, selecting the appropriate team for your concept, communicating with your team, executing a story, post production, and submitting to magazines.

Through hands on shoots with agency models, with whom the group will cast, and supported by accomplished fashion stylists, makeup artists and hair stylists, attendees will explore the basic ideas, concepts, and components of fashion photography.  The basics of one-light, high-key, and experimental lighting setups will be demonstrated and explored and attendees will walk away with at least three separate fashion stories to use in their books.

Each night, the group will discuss what they learned during the shooting period and have critiques of their work from the previous day.

The group will also take a field trip to the world renowned Museum at the International Center of Photography to explore what it is to live a photographic lifestyle.

Guest speakers will discuss Fashion Styling, Editing your Work, and Retouching and Approaching clients through effective marketing.

Guest Speakers Include:

--- to be announced ---

The Creative Team Includes:

Makeup Artist: Rachel Wood from Artists by Timothy Priano

Hair Stylist: Brian-David Daigle

Fashion Stylist: To Be Announced

As a special bonus, “The Business of Fashion Photography,” will be examined and discussed, including how to effectively market your photography, who to target with your marketing, how to estimate to win jobs, how to get the job, and how to keep your clients coming back again and again.  Attendees will walk away with a book of all the essential business and planning paperwork they will need to effectively and profitably run their business.

Giveaways courtesy of our sponsors:

- Nations Photo Lab will offer our attendees one free 8" x 8" Photo Book with photo cover & semi-gloss paper (a $44 value).

- LiveBooks will offer our attendees 10% off any LiveBooks website and one lucky student from our four planned studio workshops will receive a free LiveBooks website for two years (drawn from a lottery after all four studio workshops).

- More To Come!

The workshop will take place at CaptureRoom Studios in the heart of New York City’s Garment District, just steps from the hustle and bustle of Times Square.

Tuition for the workshop is $1499, lunches are included in the tuition.  Discounted hotel rates have been negotiated with the Hampton Inn Manhattan/Times Square South which is located just across the street from our studio and still near to Times Square.  Plus if you stay at the Hampton Inn, breakfast is included complimentary.

THE BUDDY PLAN

WE ALSO OFFER “The Buddy Plan”. If you and a buddy are interested in attending any KMR Workshop at our New York City studio, the second person can attend for only 50% (Yes, FIFTY PERCENT) of the tuition fee. For example, the tuition for our April 4-Day Intensive Fashion Photography Workshop is $1,499 per person. If you bring a friend and you register together, both of you can attend for a total of $2,248.50, or $1,124.25 each. Be sure to tell The KMR Group employee that you’re registering under “The Buddy Plan”!

To ensure that everyone has a proper amount of shooting time, hands on experience and personal attention a maximum of 10 students may register for this workshop.

TESTIMONIALS FROM PREVIOUS WORKSHOP ATTENDEES:

I can, without a doubt, recommend this workshop to everyone who really wants to advance in photography. It is the best workshop I have ever attended and I look forward to the next one! This workshop was really worth the journey from Switzerland to New York. -Daniel Wildhaber (NYC Studio Workshop April 2010)

A workshop that indeed ignites Passion for fashion Photography! I am a much better photographer today than the one I was a week ago! I loved Kevin, Joao, and the whole creative team and definitely am joining another workshop with them soon! -Aziza Salman (NYC Studio Workshop April 2010)

It was the relaxed atmosphere, the details about lighting setups, the use of real models, stylists, and make-up, the lack of time pressure, and the openness of sharing hard information really made this workshop excellent in every way! -David Hartcorn (December 2009 NYC Studio Workshop attendee)

“I have been a working professional for about 10 yrs and, while I always desire to learn more, I expect those moments to be rich with new information. Kevin provided a learning experience that kept me challenged and engaged throughout the entire week. The blend of theory, business and practical enables every photographer with an opportunity to strengthen upon those areas where they have greatest need. And the guest speakers provide a variety of perspectives that reinforce the key learning points. This workshop was, hands down, the best I have taken. If you’ve got the time and the dough, do this.” -Lyndon Goveas (December 2009 NYC Studio Workshop Attendee)

AGENDA DAY 1

10:00 AM to 11:00 AM – Meet Your Classmates Over Coffee. 11:00 AM to 11:30 AM - Introduction 11:30 AM to 1:30 PM – DISCUSSION: • What is Fashion? • Conceptualizing & Planning a Fashion Shoot • Casting your shoot • Working with your Creative Team and expressing your concept to the team. 1:30 PM to 3:30 PM – LUNCH DISCUSSION and Field Trip to the Museum at the International Center of Photography 3:30 PM to 4:30 PM – CASTING 4:30 PM to 5:30 PM - Meet Your Creative Team 5:30 PM to 6:00 PM – DINNER 6:00 PM to 9:00 PM – DISCUSSION: The Business of Photography (Marketing, Estimating, Getting The Job, Keeping Your Clients Happy) 9:00 PM WRAP FOR THE DAY

DAY 2

10:00 AM to 11:30 AM – COFFEE and GUEST SPEAKER. 11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING: (Simplicity is Perfect: One Light.) (Lunch will be served around 1:00 PM) 6:30 PM to 7:00 PM – DINNER (& downloading your images) 7:00 PM to 9:00 PM Discussion (Shooting Post Mortem, Discussion on Editing Your Images, Discussion on Friday’s Shoot) 9:00 PM WRAP FOR THE DAY

DAY 3

10:00 AM to 11:30 AM – COFFEE and GUEST SPEAKER: Retouching 11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING: High Key for High Fashion & Commercial Fashion (Lunch will be served around 1:00 PM) 6:30 PM to 7:00 PM – DINNER (& downloading your images) 7:00 PM to 9:00 PM - Discussion: (Shooting Post Mortem & Marketing Discussion.) 9:00 PM WRAP FOR THE DAY

DAY 4

10:00 AM to 10:30 AM – COFFEE and Presentation & Group Critique of Previous Day’s Images. 10:30 AM to 11:30 AM GUEST SPEAKER. 11:30 AM to 6:30 PM – DEMONSTRATION then SHOOTING: Getting Creative & Breaking The Rules. (Lunch will be served around 1:00 PM) 6:30 PM to 7:00 PM – DINNER & Shooting Post Mortem 7:00 PM to 8:00 PM - DOWNLOADING & EDITING YOUR WORK 8:00 PM to 9:00 PM - DISCUSSION: Presentation & Group Critique of your portfolio of work from the workshop. 9:00 PM WRAP & Drinks at one of NYC’s Hot Spots.

(agenda subject to change)