Rock Shop #8: A Social Media Experiment (part of FutureM)

Use the hashtags #rockshopboston #futurem

Join the TweepML group + follow the bands/attendees

Feauturing a Q&A panel and live performances with:

Lagoon

Do Not Forsake Me Oh My Darling

RIBS

Aaron Perrino (solo) of The Sheila Divine + Dear Leader

...plus special guests

A full explanation of what the experiment is is below...

Presented by The Middle East, LeaguePodcast, Pirate! Marketing, and Well-Rounded Radio.

twitter.com/mideastclub | The Middle East

twitter.com/piratepirate | Pirate! Marketing

twitter.com/rockshopboston | Rock Shop Boston

twitter.com/wellroundedradi | Well-Rounded Radio

Sponsored by JitterJam

A proud partner of FutureM

October 4-8, 2010
twitter.com/futuremboston | FutureM.com | fb.me/futuremboston

The Experiment:

These days, many entertainment events often limit how the audience documents the event, with concerns about intellectual property, copyright, unions or fuzzy legal boundaries, but what if you didn't worry about those things and simply made it easy for bloggers, tweeters, photographers, and videographers to get have "all access" to capturing, documenting, and promoting an artist and event?

What kind of buzz would it build for the artist, both online and off? What sort of "cloud of information" would it create for them...or could for other arts events--from music to dance to visual arts to theatre--and all its participants?

Would it change the speed at which new fans were to become aware of their work and how they get engaged with it? Would it alter how quickly they went from unknowns to rising stars?

The Middle East Restaurant & Nightclub has partnered with MITX and FutureM to create an event that is part nightclub and part social media lab, presenting a live performance from some special musical guests and the freedom for social media users to document it as they see fit!

After a long day of learning about the future of marketing, come to Cambridge's legendary club for some drinks, great music, and to participate (or simply watch) in "Rock Shop #8: A Social Media Experiment."

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FutureM (www.futurem.org) is a first-ever multi-location event experience throughout greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Over the course of five days from October 4-8, 2010, over 35 events and activities will take place to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure.