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Event Details
Many ideas fail to get off
the ground at the very early stages. Without a rigorous and structured approach
to building, stretching and selling the idea, it will remain a fantasy rather
than a compelling proposition capable of raising investment interest.
Market Gravity’s Proposition
Development Masterclass helps participants build winning propositions by
immersing them in a structured approach through an interactive one-day
workshop.
The
workshop shall
- Introduce participants to what makes a winning proposition
- Immerse participants in a structured approach
to developing a compelling proposition covering the opportunity, offering
and delivery
- Provide case studies and worked examples to
bring the approach to life
- Provide high levels of interactivity and shared
learning
- Leave participants with a number of proposition
development tools including ideation cards, a proposition development workbook,
templates, worked examples and complimentary copy of Market Gravity's business novel - "Defying Gravity: Adventures of a corporate entrepreneur"
Who
should participate?
Managers, entrepreneurs, intrapreneurs, business strategists, NPD
/ marketing professionals, consultants, academics, students, venture
capitalists.
Testimony
97% of participants rate the Proposition Development
Masterclass as “Very Valuable”
Our expert facilitators have
delivered this training course to a number of corporates including Royal Bank
of Scotland, TalkTalk, British Gas, Lloyds Banking Group, Elexon and BT.
- “Extremely
well facilitated and structured, informative, fun and brilliant venue”
- “Excellent
course based on some very strong processes”
- “I've been on the Insight, Strategy
and now Innovation [courses] and I have to say that this has been the best one
yet.”
Location, Dates and Timings
The course will take place at the Wallacespace
in Covent Garden, on Friday 4th February 2011. The session will start at
9am and finish by 6pm
Cost
£795 (inc VAT) Early Bird Offer for registration before 31st December, 2010
£995 (inc VAT) Regular Price Ticket for registration after 1st January, 2011
About Market Gravity
Market Gravity is a specialist growth and innovation consultancy that
helps large companies set up and launch new business initiatives from concept
through to delivery. To find out
more visit www.marketgravity.com
Workshop Agenda
When & Where
wallacespace
2 Dryden Street
Covent Garden
WC2E 9NA London
United Kingdom
Friday, February 4, 2011 from 9:00 AM to 6:00 PM (GMT)
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