Presenting yourself and your design solutions

Presenting yourself and your design solutions
with Jeff Williams
Creative Director at frog design

Let's face it. Designers are great at conveying the client's message. But designers are usually lousy presenters. The way we present ourselves at new business meetings plays a significant role in our winning the project. And the way we present our design solutions has an impact on selling our favorite concepts. I'd like to share my thoughts on what works and what does not work in new business and design solution presentations.

Jeff Williams joined frog in 1999 and worked his way up to his current position of Creative Director. While at frog, Jeff has participated on and managed creative teams responsible for the conception and development of e-commerce sites and user
interface design for clients including AT&T, Blockbuster, Dell, Hawaiian Airlines, Hewlett-Packard, Microsoft, PeopleSoft, SAP, and T-Mobile. Jeff’s strong business acumen helps ensure both client business objectives and end-user objectives are met. Jeff is also very active in frog’s new business efforts.

Prior to joining frog, Jeff ran his own studio for two years in Austin, Texas. Before starting out on his own, Jeff worked at Pentagram Design. Jeff earned a BS in Business Administration from the University of Southern California. He also studied at the Art Center College of Design in Pasadena.

Thursday, October 25, 2007 from 7:00 PM - 10:00 PM (CT)

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Clampit Creative Center
9207 Ambassador Rd.
Dallas, TX 75247

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American Institute of Graphic Arts, Dallas-Fort Worth Chapter

American Institute of Graphic Arts, Dallas.Fort Worth Chapter www.AIGADFW.org The purpose of AIGA is to further excellence in communication design as a broadly defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

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