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B2B Marketing: What does it take to win?

Thursday, November 29, 2007 from 7:30 AM to 10:00 AM (ET)

Toronto, Ontario

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended CA$45.00 CA$1.12
Non-Member Ended CA$85.00 CA$2.12
Student Member Ended CA$16.05 CA$0.99
Student Non-Member Ended CA$26.75 CA$0.99
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Event Details

 B2B marketing

What does it take to win?

What are some of  the best practices?   

Business-to-business marketing is becoming increasingly important in our economy as global competition heats-up.

A recent McKinsey article described the situation as:  

It's a familiar lament: executives at business-to-business (B2B) companies say that their largest customers have never been more demanding. But whereas some companies are simply caving in to price pressure, others are trying to create and capture more value.” 

Learn more about these best practices to improve your B2B offering by attending this in-depth roundtable discussion with industry leaders.  By attending this panel discussion, you will learn more about:

·         The significance of brand-building in successful B2B marketing;

·         Insight into successful marketing planning and measurement;

·         How to inspire employees to deliver world-class service;

·         Some of the newest B2B marketing techniques. 

Our Panelists include:

American Express, Nicky Mezo, Director of Marketing,
Commercial Card Canada

Grand & Toy, Leslie Murray, Marketing Director, Large Business Programs

McMillan Binch Mendelson, Dianne Rychlewski, Director Marketing & Client Development

Siemens Canada, Dirk Miller, Director Corporate Communications 

Lead AMA Moderator

Patricia is the president and founder of Brand Matters Inc., a leading brand consultancy (brandmatters.ca), which specializes in the development and implementation of winning brands. Her practice includes a thriving niche in brand research and internal branding. Patricia is a Director of the AMA Toronto and the MS Society. Patricia also participates as an industry thought leader as an Executive Council member of the CMA Strategic Planning and Branding Council. Brand Matters was recently recognized by the City of Toronto as a Business Leader.

Sponsored and Moderated by Brand Matters.

When & Where



Verity Club, Toronto Room
111-D Queen St. East
Toronto, Ontario M5C1S2
Canada

Thursday, November 29, 2007 from 7:30 AM to 10:00 AM (ET)


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Hosted By

American Marketing Association - Toronto Chapter



The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association.