Not-For-Profit Branding
How to stand-out in order to do-good.

The challenge for Not-For-Profit organizations has never been greater. While there’s no shortage of urgent needs and good causes, budgets are small, expectations are high, and competition for donors and dollars has become very competitive. How do you stand-out from the clutter and secure the support you need in order to do-good? How to become the organization of choice when corporations and individuals are consolidating their dollars and efforts behind a few strategic partners?

Whether you’re big or small, young or old, it starts with your brand. In this session our expert panel will discuss:

1. How a strong brand builds credibility and trust, bigger donations, lower operating costs, and better staff and volunteers.
2. The importance of getting your positioning right and keeping it relevant.
3. When to co-brand with a corporate brand (i.e. CIBC Run for the Cure) and when not to.
4. How to tap into the growing CSR movement to build your brand.
5. How to get more from your budget through better targeting, partnerships, and internal branding.