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Event Details
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store for custom team jerseys, and activating the Training Ground and the Sony PlayStation Game Zone.
Where
201 Mulberry Street
New York
10012
Hosted By
PlayBeautiful
PlayBeautiful is New York’s hub for World Cup mania.
Launching on June 11th, PlayBeautiful will activate in and around New York City, with the project's street team appearing at area bars, restaurants, business establishments and soccer fields.
Then, on June 20th PlayBeautiful "pops up" a brick-and-mortar shop at Openhouse Gallery, featuring live match viewing, player appearances, demonstrations by local and international freestylers, film screenings, food and beverage concessions, private events and an unparalleled retail environment.
For more information, contact info@playbeautiful.com.
