Reflections on Thriving
 in the New Fundraising Reality
  Terry Axelrod
 Founder and CEO of Benevon
 
 September 18, 2007

Florida Aquarium
Tampa, FL

 9:00 am to 11:30 am
AFP Members $20/Guests $25

Is your organization poised to enter the new fundraising reality of
highly-personalized major-gifts programs, endowments that fully fund
operating and capital needs, and a whole new breed of 'volunteers'?

Terry Axelrod, founder of Benevon(tm) (formerly Raising More Money),
offers reflections from her books on retooling and repositioning your
organization's system for building sustainable funding for your
mission from lifelong individual donors.

Terry Axelrod, founder and CEO of Benevon, has more than 30 years of experience in the nonprofit field. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give-in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship. Learn from a nationally-known expert how to succeed in today's fundraising environment.