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Event Details
Pricing is one of the 4 P's of marketing and often the most difficult.
Pricing is a marketing strategy, it is not just done by looking at costs. In this interactive full day workshop Steve will speak on:
- How to get higher prices and yet maintain customer loyalty.
- How to set prices for the best profit.
- Value pricing.
- Strategies on how to price for margin.
- The link between customer service and price.
- The psychology of pricing.
- And plenty more!
Pricing strategies and tactics are the focal point and will be discussed in detail.
Steve's style and approach receives rave reviews, even from Managers who hate maths!
When & Where
Brisbane,
Queensland
Australia
Monday, July 19, 2010 from 9:30 AM to 5:00 PM (GMT+1000)
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Hosted By
Steve Major, Major Focus Group
Ever heard of an accountant (and in particular a Chartered Accountant) who urges you to burn your profit and loss statements and balance sheets? Steve Major is that bloke.
Steve holds a Bachelor of Commerce (UQ), Graduate Diploma of Advanced Accounting and Masters of Taxation Law (UNSW). He has managed a highly successful accounting firm, co-managed multi-million dollar family business, and survived in the super fast-paced world of options trading in the UK. Steve is an active member of Australian Institute of Company Directors and the Australian Institute of Management.
